Thiruvananthapuram, March 13: Who will deny visiting a place like Gods own country! Kerala Tourism has always been on a high note enhancing its aura and elegance over the scenic beauty. Currently the state’s beauty is swaying the streets of London. Kerala Tourism is currently enjoying a huge visibility on the streets of London, especially Central London, thanks to a new mode of branding launched by the state tourism department - 'Bus branding'.
The double-decker buses, operating from five depots in Central London, have on display the picturesque Kerala backwaters and famed houseboats on one side and that Kathakali on the other. The wrap titled '#Go Kerala' also provides the link to the official website - keralatourism.org.
The department, a couple of years ago, had branded Kerala on taxis in the United Kingdom covering three cities London, Birmingham and Glasgow which had been a great success. The branding was a part of new marketing strategies adopted in Kerala's major source markets like the UK, one of the traditional and steady foreign markets which tops the list for several years with more than 1.5 lakh visitors.
Realising the importance of innovative marketing tools and methods in the tourism sector, the government has been sanctioning crores of rupees for campaigns in both national and international markets, the official said. The domestic market has already witnessed campaign through TV channels, cinema halls, radio, airport translites and OTT (over the top) channels.